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Wisconsin Distributors serves 30 counties in Southern Wisconsin with two warehouses located in Sun Prairie and Appleton.

The McCormick Family started in Spring Green, WI in 1986 purchasing McCarville Distributing of Spring Green and Mergen Wholesale in Prairie Du Chien.  In 2000, they established a majority interest in Wisconsin Distributors.  In 2002 Wisconsin Distributors built a new warehouse based in Sun Prairie, where we are headquartered at.  In 2006, Wisconsin Distributors purchased Tri-County Distributors in Appleton. In 2017 Wisconsin Distributors purchased River City Distributing of Watertown growing their footprint to 30 counties. With the acquisition of River City, Wisconsin Distributors added several of the finest craft and import breweries to their portfolio.

We distribute domestic, craft and import beers along with craft soda, waters, and energy drinks. Some of our most popular brands include Bud Light, Michelob Ultra, Stella Artois, New Belgium, Goose Island, One Barrel Brewing Company, O’So Brewing Company, Shiner Brewery, Bell’s Brewery, Tyranena Brewing Company, Potosi Brewing Company, and Prime Hydration.

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We are on Instagram
Shiner BBQ Week is here 🍖🔥We’re kicking things off at @parker_johns_bbqandpizza in Appleton with a juicy brisket sandwich paired with a cold @shinerbeer 🍔🍺Want more BBQ + beer? Tap the link in our bio to see who else is participating 🔗
Boats ‘N Bapple⛵️🍎
Florida Seltzer + Mallards baseball = the perfect Saturday evening⚾️🍻
Raspberry Lime Slushie Mocktail💕🍓Here’s your new go-to summer sip ⬇️🫐 1 can Raspberry Rose Poppi
🍓 1 handful of frozen mixed berries
🍋 Juice of 1 lime
🧊 1 cup ice➡️ Blend until smooth, pour it up, and enjoy!@drinkpoppi #summer #summersips #poppi #mocktail
@cutwaterspirits & @nutrl are on🔥Cutwater’s the #1 canned cocktail, NÜTRL’s the #2 spirits seltzer and both are climbing fast.
They’re everywhere right now and only getting bigger!Trendy, tasty, totally taking over— so don’t get left behind! Stock up and open the bar wherever you are🏖️🍹#cutwater #nütrl #anheuserbusch #trendy #summervibes #wisconsin
Another award-winner joins the portfolio🥉@gobrewing New School Sour took home Bronze at the 2025 World Beer Cup for Specialty Non-Alcoholic Beer 🍓🫐
Declaring this a Surfside summer☀️🏄‍♂️