Wisconsin Distributors serves 30 counties in Southern Wisconsin with two warehouses located in Sun Prairie and Appleton.
The McCormick Family started in Spring Green, WI in 1986 purchasing McCarville Distributing of Spring Green and Mergen Wholesale in Prairie Du Chien. In 2000, they established a majority interest in Wisconsin Distributors. In 2002 Wisconsin Distributors built a new warehouse based in Sun Prairie, where we are headquartered at. In 2006, Wisconsin Distributors purchased Tri-County Distributors in Appleton. In 2017 Wisconsin Distributors purchased River City Distributing of Watertown growing their footprint to 30 counties. With the acquisition of River City, Wisconsin Distributors added several of the finest craft and import breweries to their portfolio.
We distribute domestic, craft and import beers along with craft soda, waters, and energy drinks. Some of our most popular brands include Bud Light, Michelob Ultra, Stella Artois, New Belgium, Goose Island, One Barrel Brewing Company, O’So Brewing Company, Shiner Brewery, Bell’s Brewery, Tyranena Brewing Company, Potosi Brewing Company, and Prime Hydration.
🥇 Congratulations to Kirin Light for winning gold @worldbeercup in the category of International Light Lager 🍺
Starting out at WDI when he was just 16 years old, Ryan Gosdeck—better known as “Goose”—began by helping out with maintenance around the property. Since then, he has built an impressive 20-year career defined by hard work, leadership, and a willingness to take on just about anything.
Over the years, Goose has quickly moved up the ranks, taking on roles in fleet, facilities, safety coordination, and CDL training. In fact, some people joke that WDI can’t even fit all of his titles on one business card. From keeping things running behind the scenes to helping train and support others, Goose has made a lasting impact across many areas of the company.
Outside of work, Ryan enjoys spending time with his wife, Karina, and their three children, Grace, Bowen, and Chloe. When he’s not on the job, you can usually find him fishing, hunting, or enjoying time outdoors.
Happy 20th Anniversary, Goose! Thank you for everything you do for WDI. We’re grateful for your dedication, versatility, and the many ways you’ve helped keep things moving over the past two decades.
Wishing a very Happy Mother’s Day to all of the incredible moms of WDI💐
Cheers to you today and everyday🍻
🥇 Congratulations to 2025 Bourbon County Brand Proprietor’s Stout @gooseisland for winning gold @worldbeercup🍻
Saint James Tea🌱
🥭 USDA Organic
🍍 0-4g of sugar
🍇 0-25 Calories
Ingredients you know!
Starting out in special events for Bud Central, Scott—better known as “Beise,” a nickname proudly passed down from his father—has built an impressive 30-year career rooted in hard work, strong relationships, and plenty of great stories. From special events to the marketing team, then on to relationship manager and ultimately salesman, Scott has worn many hats and made a lasting impact every step of the way.
Outside of work, Scott enjoys spending time with his wife, Lynn, and their two daughters, Emma and Lizzy. And with the pending title of Grandpa on the way, there’s plenty more to celebrate.
When he’s not on the job, you can usually find Scott keeping busy with yardwork, hitting the golf course, playing cards, curling, or enjoying his favorite product, Michelob Ultra.
Happy 30th Anniversary, Scott! Thank you for everything you do for WDI. We’re grateful for your dedication, the relationships you’ve built, and the many ways you’ve helped keep things moving for three decades.
🌵Cinco de Mayo calls for Cutwater🌵
🌮 Ready-to-drink, easy to enjoy, and made for the fiesta! 🍹
#Cutwater #cincodemayo
🪐May the 4th be with you…. and with your margarita!
Join the dark side- Apaluz Mezcal brings approachable smokiness, with bright acidity, while Herencia Tequila delivers heritage-worthy sips strong enough to make even Yoda say “one more round”! 🌮 🌵
#maythe4thbewithyou
