A Comprehensive Action Plan for Promoting Responsible Fan Behavior

As one of the world’s largest sponsors of athletic events, Anheuser-Busch has a long-standing relationship with the sports community and the many fans who attend the thousands of events held across the country each year. To help promote positive fan behavior at these large sporting events, Anheuser-Busch offers a comprehensive program called Good Sport. Used at venues across the country, Good Sport helps sports teams and event organizers ensure that events are safe, fun-filled and family-friendly. The program’s success is built on a team approach involving implementation of Good Sport concepts by team owners, facility managers, concessionaires, security personnel and other event staff. The program encourages personal responsibility, respect for other fans and respect for the law. Good Sport gives us the tools we need to get ahead of the game!

Here locally, Wisconsin Distributors challenges you to become a Good Sport! At every Madison Mallards home game we encourage you to sign up as a Budweiser Good Sport Designated Driver. You will receive one free soda and a chance to win a Mallards Baseball jersey. One jersey is given away to one of our Budweiser Good Sport Designated Drivers each game.